28 September 2026
G-Mana is expanding its partner ecosystem to strengthen streaming monetization infrastructure for OTT and CTV platforms. The company, which describes itself as a provider of "Streaming Monetization Infrastructure for OTT & CTV," is focusing on expanding its collaborative network to provide broader reach and advanced capabilities.
What G-Mana Does
G-Mana offers a unified platform that consolidates server-side ad insertion (SSAI), dynamic ad insertion (DAI), operational control, and monetization intelligence into a single infrastructure. This approach aims to address fragmented workflows in OTT, CTV, FAST, and live streaming environments.
"Our platform is designed to handle real-world traffic, live concurrency, and revenue performance," says Daniele LaDuca, CEO of G-Mana. "By partnering with industry leaders, we can deliver optimal monetization solutions tailored to the unique needs of broadcasters, OTT platforms, and live sports publishers."
Why Partnerships Matter
G-Mana's strategic partnerships are enabling it to expand its service offerings and geographic reach. Notably, G-Mana announced a partnership with Microsoft to offer its services on the Azure Marketplace. The company says this collaboration will allow OTT and addressable TV server-side ad insertion solutions to integrate seamlessly with Microsoft's cloud infrastructure.
The company has also forged a strategic partnership with VisualOn, focusing on client-side reporting and clickable ads with advanced formats. Together, G-Mana and VisualOn have launched interactive SSAI for OTT and CTV, aiming to unlock new revenue opportunities through enhanced viewer engagement.
Partner Network Details
G-Mana's expansive partner network includes key players across the streaming ecosystem:
Broadcasters and FAST operators
OTT platforms
Telcos
Live sports publishers
Ad exchanges
Ad networks
This diverse range of partners enables G-Mana to offer comprehensive solutions that address the varied challenges of streaming monetization.
According to a company LinkedIn post, G-Mana collaborates closely with several technology companies, including Nielsen's Gracenote, Microsoft Azure, Google CM360, and Stats Perform. These partnerships provide G-Mana with access to advanced data analytics, audience measurement, and content management tools.
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The company also notes that it joined hands with ad exchanges and ad networks to deliver superior service packages to mutual clients, further enhancing its ability to optimize ad delivery and monetization.
Product Capabilities
G-Mana's platform is a robust tool for publishers and content providers, offering a range of capabilities designed to enhance ad performance and viewer experience. Key features include:
Real-world traffic and live concurrency handling
Multi-marker and trigger support (SCTE-35, ID3, API-driven triggers, black-frame detection)
Publisher-controlled optimization tools (prefetch logic, pod management, holdback modes)
Event-driven monetization for live sports
DVR and catch-up monetization
Real-time transparency across ad breaks and audience activity
The platform's advanced capabilities enable content providers to better manage ad breaks, optimize revenue, and maintain high-quality stream delivery.
Business Context
G-Mana was founded in 2019 and is headquartered in New York, New York, United States. The company has quickly established itself as a key player in the streaming monetization space, working with some of the industry's leading providers.
Forward-Looking Angle
Looking ahead, G-Mana's strategic partnerships are expected to further enhance its platform capabilities and broaden its market reach. By collaborating with industry giants like Microsoft and VisualOn, G-Mana is positioning itself to deliver more seamless and effective monetization solutions.
"I believe in strengthening partnerships to improve transparency, revenue optimization, and ultimately stream continuity. These values guide our approach," LaDuca says. "We're excited to see the impact of these partnerships as we move forward."
As more OTT and CTV providers seek to optimize their ad offerings, G-Mana's infrastructure and collaborative approach could provide a key advantage in the competitive streaming landscape.